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The 5 Disciplines of Adding Zeros

How to Achieve Exponential Growth

Great companies are not born that way, they are the result of hard work, dedication, and time. The 5 Disciplines are simple principles that, in practice, will help your company succeed in serving your company’s key Constituents, and allow your company to become sustainable, predictable, stable, consistent, and emotionally connected to your customers, your community, and your team.

The 5 Discipline Advantage

Strategy

Your business strategy is your articulation of the way you do business. It consists of two parts: where you want to go (your goals), and the roadmap that gets you. Mastering these Disciplines makes your business sustainable.

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Business Development

Business Development goes well beyond sales. The more a business focuses on customers instead of sales, the more likely it is that the business will succeed. Mastering this discipline results in predictability, the holy grail of business.

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People

As a leader of business, you don’t build your business, you develop your people, and they build the business. When CEOs get this right, everything flows from there. This Discipline is all about stability.

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Execution

Execution is about creating familiarity and a level of assurance that you have your act together, you’re in control, and you’re dependable. Mastering this Discipline creates consistency in business.

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Mission

Mission is not a having a great mission statement, but having a clear purpose that everyone inside and outside the company understands. This allows a company to create deep and lasting emotional connections with all stakeholders.

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What People Are Saying About Pulling Profits

Michael J. Losier
best-selling author of Law of Attraction, Law of Connection and Your Life’s Purpose

"Adopting the culture of an abundant mindset creates manifestations, some call MAGIC. Brad and Monte’s resource guide will help spread this mindset at your workplace. Law of Attraction at work - literally."

Mark C. Thompson
best-selling author of Admired - 21 Ways to Double Your Value, Success Built to Last and Now, Build a Great Business!

"Brad Sugars and Monte Wyatt know that leaders don’t build businesses – leaders develop their people and it’s the people who build businesses. But how do you get that to happen? Brad and Monte know – and they’re sharing their insights with readers. As two of the world’s leading executive and business coaches, Brad and Monte have taken their proven strategies for finding hidden value in all aspects of an organization, from the bottom up, and they’ve created a step-by-step method for exponential growth. Pulling Profits is that rare book: a truly practical guide to creating a stronger, more profitable business."

Tony Allessandra
CEO of Assessments 24x7 LLC, and author of 30 books, including the newly revised, best-selling The NEW Art of Managing People; Charisma

"Pulling Profits uses Brad Sugars' and Monte Wyatt's vast experience and deep insights from their work with ACTION Coach to create a handbook for continual improvement at all levels in a company. Pulling Profits offers tools for finding the magic that leads to positive change – including powerful self-assessments that will prepare you for strategic planning. You'll learn how to focus on the job at hand as well as future goals – and create balance in your organization. It's a real breakthrough among business books – wise and inspiring, with clear-cut action steps for measurable results. I can't recommend it highly enough."