The Discipline of Business Development 12-Week Executive Program

Success in Business Development is as simple as improving your corporate culture

This 12-week executive program is not a training program or a consulting engagement. It is a facilitated process that will help you and your executive team focus on taking simple but powerful actions to change your company culture in the area of Business Development.

The Discipline of Business Development fosters better sales predictability by improving your marketing activities, your sales process, and your customer service processes. In this executive program, an AddingZEROS facilitator will guide you and your executive team through 12 weekly one-hour onsite sessions.

Why Take This Program?

If you want to get off the month-to-month sales rollercoaster once and for all, you must instill the Discipline of Business Development in your organization.

By participating in this 12-week facilitated program you will get the tools you need to,

  • Identify the current state of your marketing, sales, and customer service efforts.
  • Discuss and decide on a plan to improve all of these areas.
  • Create and implement a proven plan so that everyone in your organization is trained and becomes an active participant in your business development and sales goals.

If you are tired of training programs and consultants, then you will find this program a refreshing change, since it allows your leadership team to focus on taking action to actually change your company culture permanently.

Who Is the Program For?

This is for any company in any industry:

  • whose sales trends resemble a rollercoaster,
  • whose sales team is perpetually chasing new business,
  • that never have enough in the pipeline,
  • whose customer retention is low,
  • whose customer referrals are poor or nonexistent.

You can overcome these challenges and become more predictable by improving the Discipline of Business Development in your company.

But you should know that this executive program is not for every company. As a CEO you must be committed to facing hard truths, taking action, and developing habits in your organization that will then become the foundation for a company that grows by multiples, not just increments.

If you are a guardian of the status quo, or if you resist change, then this program is not for you.

Also note that not every company that applies for this program will qualify for it, and not every company is a fit. Because change happens from the top down, you will likely not qualify if your CEO isn’t willing to participate or has not bought in. We require direct contact with your CEO before approving your application.

How Does It Work?

Every week for 12 weeks, you and a team of your executives will meet for one hour with an AddingZEROS facilitator.

Over the course of these 12 weeks, you and your facilitator will determine how your company performs in the Discipline of Business Development. At the end of the program, you will have a clear and actionable plan that will have a measurable impact on the success of your business.

In between weekly onsite sessions:

  • You’ll do written exercises.
  • You’ll review lessons.
  • You’ll watch short educational videos on every aspect of the discipline and prepare questions for discussion for the next session.
  • You’ll seek input from your team on specific topics.
  • You’ll create a framework where the entire company can contribute to this discipline going forward.

We’ll discuss your business in depth, and how to apply the Discipline of Business Development, or where it’s lacking in your business. You will make decisions regarding the actions and discipline that you will practice in your organization.

We will explore the mindsets that drive us ahead, and the mindsets that prevent us from succeeding as we should. We’ll cover big-picture mindsets, mindsets for personal growth and the fundamental mindset of creating organizational habits.

Under the guidance of your AddingZEROS facilitator, you will create a plan that ensures your organization will continue this process well after our time together is over. You will discover how to develop habits that are the hallmark of a company that is highly disciplined.

This is the difference between companies that are merely good and those that are great.

What You Get

  • Upon your approval into the executive program, you will receive online access to the AddingZEROS online program management system. This system will give you access to all program materials, videos, and downloads you will need during the program.
  • Our facilitator will call you to arrange a date and time to start the 12-week program.
  • For every participating team member, you will receive a copy of Pulling Profits Out of Hat by Brad Sugars and Monte Wyatt, the founders of AddingZEROS.
  • You will receive a 5 Disciplines Assessment report that will give you insights into how well your company performs along all 5 of the Disciplines of Exponential Growth, not simply your Business Development score. This is especially valuable to the proactive and growth-minded CEO since it will give you a guide for implementing all 5 disciplines to achieve maximum growth in all areas of the company.
  • You will receive access to 12 videos in which AddingZEROS CEO Monte Wyatt explores an aspect of the Discipline of Business Development and provides a framework for creating action steps to move the discipline forward and keep it active in the organization.
  • You will have 12 weekly one-hour sessions onsite with a trained facilitator with deep experience in executive coaching, who will guide you through new information and new disciplines so that you can take your skills to the next level.
  • You will receive weekly worksheets that will help you record, categorize and remember the work you do with your colleagues and in your discussions.
  • You’ll be given exercises to help with the decision-making regarding the Discipline of Business Development discipline and the methods for creating the steps that will help you instill this discipline in your organization.
  • You will receive a roadmap that will give you the opportunity to note and comment on your continuing progress in implementing this and other of the 5 Disciplines.


The Discipline of Business Development 12-Week Executive Program will provide your organization with greater predictability. Common results include improvements in traffic, gross sales, sales conversion rate, and customer retention. You will also:

  • Get clear on who your core customer is and how you get in front of them.
  • Get clear on your sales process and how to improve it.
  • Get clear on your marketing plan and how to improve it.
  • Get clear on customer loyalty standards that keep your clients happy and coming back to buy.

What makes this process different is that it's focused on creating disciplines in an organization, not on training or talking.

Any organization can make the right decisions, but to foster the discipline deep into your company culture, leaders and everyone inside your business must make these plans come to life in their everyday work.

Get Started

You're here because you know you have shortcomings in your organization, and you want to put in the effort that exponential growth requires.

Before you apply, here are some questions to ponder.

  • How open are you to challenging the status quo?
  • How hungry are you and your team to achieve breakthrough growth?
  • How committed will your team be to learning, implementing and making this proven process a part of your daily life?

When you apply to participate in this 12-Week program you will be contacted by a facilitator within 2 business days. Our facilitators will not hard-sell you. Instead, they will focus first on determining if you and your organization are a fit for this program.

Not all applications will be accepted. Our facilitators will determine if your organization is a good match for this program.