Pulling Profits Out Of A Hat

Adding Zeros To Your Company Isn’t Magic

By Brad Sugars and Monte Wyatt

We believe that with a change of thinking, you and your team could start aiming for exponential increases. Instead of 10% growth, you could be shooting ten times or a hundred times that much.

This book shows you how to make exponential gains by adding zeros to every aspect of your company We’ll show you that you’re surrounded by many more possibilities than you realize and teach you how they can help you achieve sustainable, exponential growth of morale, employee engagement, employee retention, and impact on your community.

This book provides you with a sharp level of awareness, enabling you to see things about your business you could not see before (or perhaps were unwilling to acknowledge). And once you’ve seen your potential for adding zeros, it’s a handbook you can regularly use to build and maintain what you need to achieve exponential growth.

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Monte Wyatt

Monte is one of the top business coaches in ActionCOACH Business Coaching and brings over 20 years of leadership and personal development experience to executives and business owners. He coaches CEOs and business owners to improve their business through greater awareness, education of proven strategies and tactics, implementation and execution, and finally discipline to stay focused on their goals.

In addition to coaching executives & business owners one-on-one, Monte conducts public and private workshops and seminars. His goal is to help executives and business owners reach their full potential. Monte is the co-author of Pulling Profits Our of a Hat - Adding Zeros to Your Company isn’t Magic.


Brad Sugars

Brad Sugars in the Founder and Chairman of ActionCOACH, the world’s number one business coaching firm, with more than 1000 offices in 77 countries. ActionCOACH provides weekly training to over 15,000 companies. In addition to being a successful entrepreneur and dedicated family man, he is also the best selling author of 16 acclaimed business books (including four international bestsellers). Brad has taught over a million people worldwide on how to create a business, real estate, and financial success.

Table of Contents

Chapter 1

The Miser’s Dream: Something Out of Nothing

Chapter 2

Believe in Magic: The Power of Exponential Growth

Chapter 3

Master the Magic: The Five Disciplines of Adding Zeros

Chapter 4

How the 5 Disciplines Add Zeros

Chapter 5

Wowing the Crowds: Satisfying your Constituents

Chapter 6

What’s Up Your Sleeve: Take a Self-Assessment

Chapter 7

Sustainability: the Fountain of Youth Adding Zeros Through the Discipline of Strategy

Chapter 8

Predictability: the Crystal Ball Adding Zeros Through the Discipline of Business Development

Chapter 9

Stability: the Sorcerer’s Apprentice Adding Zeros through the Discipline of People

Chapter 10

Consistency: the Incantation Adding Zeros through the Discipline of Execution

Chapter 11

Emotional Connection The Love Potion Adding Zeros Through The Discipline of Mission

Chapter 12

Putting It Together: Strategic Thinking & Execution Planning

Chapter 13


What People Are Saying About Pulling Profits

Jeffrey Gitomer
author of The Little Red Book of Selling and The Sales Manifesto

“Profit is not just money left over from sales and operational costs – it’s the reward for a job well done and a plan well executed. It’s where hard work meets team-work. And it’s the value you create that adds to your growth and legacy. “Pulling Profits Out of a Hat – Adding Zeros to Your Company Isn’t Magic.” is a gem. A 10-carat diamond in the rough. All you have to do is take it for yourself and craft your own jewel. Monte Wyatt is a world-class business coach and profit generator. Brad Sugars is a world-class entrepreneur and wealth generator. Learning from these two you can’t go wrong.”

Dr. Ivan Misner
Founder of BNI

“In Pulling Profits, Brad Sugars and Monte Wyatt show how every single person in a company is vital to its success. Pulling Profits provides a disciplined and exciting approach to build on the untapped potential of a business. Brad and Monte take us through their customized steps to ensure that all constituents of an organization – the company, the customer, the team member, the stakeholder, and the community – understand and contribute to creating magic to add zeros to the bottom line. Everyone who wants to achieve exponential business growth needs to read this book.”

Sharon Lechter
CPA CGMA, Author of Think andGrow Rich for Women

“Pulling Profits reveals how to identify new income streams by pulling enormous wealth out of overlooked areas of your business. Using their vast experience as two of the world’s leading business and executive coaches, Brad Sugars and Monte Wyatt offer a system to help you achieve sustainable, exponential growth in all levels of your organization. They provide definitive action steps to fix what needs help, and even to vastly improve what’s already working well. Pulling Profits is a handbook for building a sustainable business.”